Instagram, an application on my phone that I was forced to set up by my friends but have never used...... Until now.
I must admit to being totally confused by the hashtag and I have not yet inserted it into my posts because I do not fully understand it. I am not on Twitter but my research so far has shown me that having Facebook, Twitter and Instagram and using them regularly and in conjunction with each other benefits one tremendously in terms of promoting oneself to a larger audience.
This is the link to my Instagram account. I am a total novice at using it so any advice would be greatly appreciated please! https://www.instagram.com/norakathleenmccabe/
As I have never used my Instagram account before, I have uploaded only my portfolio photographs so far. I shall be uploading some pictures of myself performing in the near future because my portfolio photos demonstrate mainly my ability in classical dance and I have mainly performed as a jazz dancer.
In looking into promoting oneself I discovered that many artists had a public Facebook Page. I have begun to make one but it is taking me a long time to sort out exactly how I would like to portray myself publicly.
Whilst looking into 2D images and their uses for dancers, I came across this piece by Georgina Meller on the ISTD website titled, "Social Media: the new spotlight for dancers".
It is an extremely interesting piece about the uses of promoting oneself through social media and how web 2.0 is allowing artists to gain employment through using platforms like Facebook, Twitter, Instagram etc.. On focusing on the sections about images and video uses in social media, Georgina Meller states that; "When you have images or videos in your online posts, you are 35% more likely to get likes and retweets.". She also says that; "Research shows that people remember 20% of what they have read and 80% of what they have seen.". It is proven to be a good idea to use images and video more than the written word when advertising because we, as consumers, are more likely to remember it.
The article also goes on to talking about consistent brands across all social media platforms. Meaning that all their cover photos, profile pictures and important picture are identical across all their social media sites. In relating this to the dance world, it makes sense to use the same picture for all profiles and cover photos. This is something I have already implemented on my Facebook Page, my Instagram, my blog and my personal Facebook. I shall also be doing the same thing on my Twitter account once I have set it up. If people remember images more than words then it is a more reliable way for people to recognise a dancer on the different media sites and that should lead to improved recognition for the dancer at auditions.
Taking this knowledge into account, it makes even more sense to add a head shot onto a CV because an employer is more likely to remember the image rather than the words and make a link to one's social media platforms.
"Dancer's are all about visuals, so take the opportunity to post creative, unique and inspiring pictures"